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Or maybe you’ve been focusing on the wrong audience altogether. Either way, running a solid demand generation campaign can ensure that the right people know who you are based on factors that make your products and services the right match for their needs. If you’ve wondered why your target market hasn’t responded to your previous lead generation campaigns in the way you had hoped, it might just be that you’re targeting the wrong audience altogether.


Generates Buzz Demand itself is a perfect word for describing how this type of campaign generates buzz for your business. When people find out who you are and become France Phone Number Data excited about the content you’re putting out, they’re much more likely to tell others about it. Likewise, demand generation campaigns are focused on offering tons of value with little to no expectation of a purchase. Most consumers are much more likely to share something that is free and solves a problem in their lives, entertains them, or educates them in some manner.



Sharing is caring, right? Well, that’s especially true when it comes to a successful demand generation campaign. Drives More Traffic Finally, demand generation actually drives more traffic in a good way.  you or a specific topic without feeling pressured to make a purchase, they are likely to listen to the buzz and visit your website. And, as you already know as a smart marketer, traffic is important for a lot of things — i.e. search engine optimization (SEO), page authority, monetization options, and a lot more.